Football x Food
Manchester Maccabi has entered into an exciting new culinary partnership with Feast by Ed Shaerf.
North Manchester-based kosher caterer Ed Shaerf has contracted to take over the catering provision at Manchester Maccabi after reaching an agreement with RiMo owner Lee Fernandez. Lee has provided the on-site food facility since February 2019 and will be part of the on-site Feast team going forward.
The deal has seen Feast become exclusive caterers, having recently launched an extensive range of food offers in the grounds of the club and providing internal catering following the club’s refurbishment, as part of the Maccabi Mamlock House deal with UJIA. Both parties hope to establish the club as a high-end function facility with Feast providing the catering.
Darryl Lee, chair of Manchester Maccabi, commented: “This is another exciting move for the club, that will see it providing a fantastic food offer for the community and bringing people to the site. Watching football on Sundays could become a culinary experience and it will be interesting to see if parents want to watch their kids or tuck into Ed’s delicacies. The board and executive have seen Ed’s plans, and we are genuinely excited about this partnership.”
Ed Shaerf tells us what Feast has been up to over lockdown and reveals what foodie footie lovers can expect from his new Maccabi venture…
Lockdown at Feast has been about our ability to adapt. Our primary business as an event caterer has been put on hold due to the pandemic, so we have split our 12 strong Feast team between work on Feast by Ed Shaerf and Social Square. We push forward as a unit to turn potential ideas into a reality and this is exactly what we are doing at Maccabi. An opportunity came about and we have been working closely with the Maccabi team for what is set to be a game changer of a kosher concept. We have huge plans to utilise part of the car park and external area to the front of the club, as it’s a significant space in a great location.
Social Square by Feast will house six new and exciting concepts within a large covered eating area, ideal for socially-distanced alfresco dining in a warm and inviting environment. This is a social space for our community with incredible street food and liquor offerings where guests can come and relax, collect or have our concept delivered to their door. We will be working out of our airstream, shipping container and barbecue pit to deliver some seriously tasty food with a permanent bar taking centre stage.
We have three food offerings Sunday to Thursday 5pm to 10pm that will remain permanent fixtures and then two popups on a Thursday evening 5pm to 10pm and Sunday brunch 8am to 2pm. The food on offer at Social Square will include Cabana, our Latin street food; Fire Pit, where the entire menu is cooked off a barbecue; Street Deli, which has now had a revamp; Stew+Brew, a Thursday night popup serving cholent and some seriously good beers; and Huevo, which will be pushing Sunday brunch to a whole new level. The line-up is complete with Liquor, our bar concept that will have a whole section of sours to enjoy.
Towards the end of the year we will be working on plans for the internal space which has huge potential as a casual dining concept as well as a function room. We look forward to sharing this exciting experience with the dedicated team at Manchester Maccabi.