New British sustainable clothing brand, Loop Cashmere, paves the way in luxury sustainable knitwear and offers JLIfe readers the chance to win an amazing festive luxury treat.

Two brave and talented professionals with years of experience in the world of knitwear have spotted the opportunity in the market to build a new British sustainable clothing brand, specialising in ‘feel good’ cashmere. Despite the current economic landscape, the partners have secured solid investor backing and pressed ahead with a pre-festive launch.

We live in an age of throwaway fashion – a culture with incredible waste and unfair treatment of people, land and animals through the process. Fashion is all about feeling good in yourself, and the only way to truly feel good when buying fashion is to do the right thing by everyone involved.

The inspiration behind Loop Cashmere comes from a desire to create a knitwear brand that is gentle on the environment and fair to people, while offering impeccable quality and luxury style to customers. Beyond that, it aims to offer an experience that surprises and delights customers, with free delivery on all purchases alongside a 365-day guarantee.

More than a cashmere company, it’s an ethical brand hoping to leave the world a little better than it found it. Loop Cashmere has carefully selected supply chain partners and processes that are kind to the planet and to people, from the factory in Inner Mongolia with an on-site water treatment plant reusing water used throughout the production process, to the inspirational UK distribution centre owned and run by a disabled workforce.

Loop Cashmere has launched online with a carefully curated range of luxury garments and accessories. The luxurious collection boasts a range of knitwear and accessories balancing timeless looks with a contemporary edge, offering the confidence and style that every woman desires and a product that becomes a wardrobe favourite.

This new brand offers luxury cashmere with a conscience. Everything it does is about making everyone involved feel good. Expect incredible style, luxurious cashmere and accessible prices, in the knowledge you’ll be doing right by the herders, the makers and the environment.


To celebrate its launch, Loop Cashmere is offering a £500 voucher to spend on its web store. To be in with a chance to win, simply answer the following question…

How long are all Loop Cashmere purchases guaranteed for?

Enter online at or by post to JLife Ltd, Unit 7, Gemini Business Park, Sheepscar Way, Leeds, LS7 3JB. Please ensure your entry includes your name, address, daytime telephone number and email address. The winners will be randomly selected on the closing date: 22nd January 2021

Win £500 to Spend with Loop Cashmere!

Q. How long are all Loop Cashmere purchases guaranteed for?


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Terms and conditions apply: Maximum one entry per person. Voucher cannot be exchanged for cash value. When entering the competition online you have the option to not be entered in JLife Magazine and Loop Cashmere’s databases in order to be contacted about news, promotions and special offers. Postal entry data will not be saved. Publisher’s decision is final.